Marketing Officer

About the role

As a Marketing Officer at TSME, you will support the planning and execution of integrated marketing campaigns across digital, social, print and event channels. The role offers early‑career professionals the chance to gain hands‑on experience in content creation, lead generation and performance reporting within a fast‑paced consulting environment.

Key responsibilities

• Support the execution of integrated marketing campaigns across multiple channels, ensuring alignment with brand guidelines.
• Assist in monitoring, reporting and analysing campaign performance against KPIs.
• Create and coordinate marketing content such as website updates, blog posts, email newsletters, social media posts, brochures and presentations.
• Maintain and update marketing materials to ensure consistency and accuracy.
• Help plan and coordinate events, exhibitions and promotional activities.
• Support lead generation by maintaining databases, tracking inquiries and qualifying leads at a basic level.
• Collect and analyse marketing data to identify trends and measure effectiveness.
• Conduct basic market and competitor research to inform campaign planning.
• Stay updated on current marketing trends, tools and best practices.
• Assist with public relations and influencer marketing initiatives as needed.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field (Master’s degree a plus).
• At least 1 year of experience in marketing, preferably with a focus on digital marketing and campaign management.
• Strong verbal and written communication skills with experience delivering presentations.
• Creative thinking and ability to manage multiple projects simultaneously.
• Good organisational and time‑management abilities.

Required skills

• Familiarity with digital marketing tools and analytics platforms.
• Experience using content management systems.
• Proficiency with social media management tools.