Senior Marketing Specialist

About the role

We are seeking a dynamic and detail‑oriented Senior Marketing Specialist to join our Marketing team. The role will support planning, execution and monitoring of marketing activities across multiple brands and categories, combining marketing execution, product management support, market benchmarking, agency coordination and commercial analysis.

Key responsibilities

• Execute ATL, BTL, digital and retail marketing campaigns across assigned brands.
• Coordinate with creative, media and production agencies to ensure timely delivery.
• Conduct competitor benchmarking, product comparisons, price monitoring and market analysis.
• Identify market gaps and provide recommendations on product positioning, competitiveness and profitability.
• Support commercial decision‑making through regular market intelligence, competitive reviews and pricing analysis.
• Assist product launches and go‑to‑market activities, including retail activations and roadshows.
• Plan and coordinate promotional executions and in‑store activations.
• Monitor marketing budgets, supplier claims and campaign performance metrics.
• Oversee production of POSM and promotional materials.
• Manage the Conti Packaging System, including artwork development, updates and implementation.
• Prepare presentations, reports and business reviews for senior stakeholders.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Minimum 5 years of experience in Marketing, Product Marketing, Trade Marketing, Brand Management or a similar role.
• Proven experience in campaign planning and execution.
• Strong analytical and commercial mindset with ability to interpret market data.
• Excellent written and spoken English.

Required skills

• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
• Experience with AI‑powered marketing and productivity tools.