Branding & Marketing Manager

About the role

Petra Ride is looking for a Branding & Marketing Manager who combines strategic thinking, creative judgment and strong execution. The role builds the brand that connects riders, captains and communities, turning business priorities into campaigns and leading a team from idea to measurable results.

Key responsibilities

• Develop and execute Petra Ride's brand and marketing strategy, including positioning, messaging, tone of voice and visual identity.
• Build and manage the marketing plan, calendar and budget.
• Lead integrated campaigns across digital, social media, outdoor advertising, events and offline activations, from research and briefing through launch and evaluation.
• Own content strategy, creative direction and social media presence.
• Lead marketing for new services, launches and market expansion.
• Manage agencies, freelancers, influencers, production partners and media relationships.
• Work with Growth, Business Development, Product and Operations to align campaigns with business priorities.
• Lead and develop the marketing team, set expectations and standards, track performance and manage spend.

Required profile

• 5+ years of branding and marketing experience, including managing a team.
• Proven experience developing brand strategies and delivering integrated campaigns.
• Strong understanding of brand positioning, customer segmentation and consumer behaviour.
• Experience translating research and customer insights into marketing plans.
• Strong creative judgment across content, design and production.
• Experience managing marketing budgets, agencies and external suppliers.
• Ability to define campaign KPIs and evaluate performance.
• Strong understanding of the Jordanian market.
• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Excellent communication, writing and presentation skills in Arabic and English.
• Preferred: experience in ride-hailing, mobility, technology, marketplaces or consumer services; brand repositioning, product launches, brand health measurement, analytics and social listening tools, PR and external communications.