Copywriter – SEO & Digital Marketing

About the role

We are looking for a creative Copywriter with strong SEO knowledge and digital‑marketing expertise to join our fast‑growing EdTech team. You will craft engaging, optimized copy for a variety of digital channels, helping us reach Saudi students and parents worldwide.

Key responsibilities

• Write clear, engaging, SEO‑friendly copy for websites, blogs, social media, mobile apps, email campaigns and digital ads.
• Conduct keyword research and integrate keywords to improve search engine visibility.
• Create SEO‑optimized metadata, titles and descriptions for web content.
• Develop compelling headlines, calls‑to‑action and ad copy for Google Ads, Facebook Ads, Instagram and TikTok.
• Write scripts and taglines for video and display ads tailored to the Saudi education market.
• Produce captions, taglines and storytelling content for TikTok, Instagram, Snapchat and Reddit, adapting to trends and cultural nuances.
• Collaborate with the marketing team to design targeted campaigns and contribute creative ideas for social‑media initiatives.

Required profile

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media or a related field.
• At least 2 years of professional experience in copywriting or content creation.

Required skills

• SEO knowledge and keyword research.
• Google Ads, Facebook Ads, Instagram Ads, TikTok Ads.
• Social‑media content creation for TikTok, Instagram, Snapchat, Reddit.
• Copywriting for websites, blogs, email and digital advertising.