Digital Marketing Manager

About the role

As the Digital Marketing Manager at Alef Education, you will lead the creation and execution of digital marketing strategies that promote the company’s AI‑powered learning solutions. You will collaborate directly with product teams to design campaigns that generate qualified sales leads and support revenue targets.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with sales objectives.
• Work closely with product leadership to craft campaigns that boost engagement and lead generation.
• Maintain a calendar of digital marketing activities and events to ensure continuous brand awareness.
• Drive demand for Alef Education products across social media and other digital channels.
• Utilise market research to shape targeted campaigns that complement brand guidelines.
• Build and nurture relationships with digital media partners, identifying emerging platforms and trends.
• Monitor performance metrics, optimise lead‑generation processes, and capitalize on sales opportunities.
• Support renewal and negotiation of vendor contracts to secure long‑term value.
• Lead the strategic development of product marketing campaigns and implement detailed product marketing plans.

Required profile

• Proven experience leading digital marketing initiatives that drive sales leads.
• Ability to collaborate with product teams and translate product features into compelling digital campaigns.
• Strong analytical skills for monitoring performance and adjusting strategies.
• Experience managing vendor relationships and contract negotiations.
• Excellent communication skills for coordinating with internal stakeholders and external partners.

Required skills