Digital Marketing & Social Media Officer

About the role

We are seeking a Digital Marketing & Social Media Officer to own and drive our e‑commerce platform’s digital marketing strategy. You will plan, execute and optimise campaigns across multiple channels while growing our social media presence and improving conversion performance.

Key responsibilities

• Plan, execute, and optimise digital marketing campaigns across different channels.
• Develop marketing plans to increase traffic, engagement, conversions, sales, and seller visibility.
• Manage and grow social media channels and overall digital presence.
• Create audience segments and implement targeting and retargeting strategies.
• Set up and manage Google Tag Manager, conversion tracking, pixels, events, and marketing analytics.
• Monitor user journeys, campaign performance, conversions, and key KPIs.
• Work with GA4, Meta Ads, Google Ads and other digital marketing platforms.
• Analyse campaign and user data to identify improvement opportunities.
• Continuously test and optimise campaigns, audiences, creatives, landing pages, and conversion funnels.
• Plan promotional campaigns for products, sellers, seasonal events, and platform initiatives.
• Collaborate closely with product, content, and commercial teams to support growth.
• Stay up to date with digital marketing trends, advertising platforms, tracking technologies, and e‑commerce growth strategies.

Required profile

• 2‑4 years of hands‑on experience in digital marketing, preferably in e‑commerce.
• Strong practical experience with GTM, GA4, conversion/event tracking, and pixels.
• Experience with Meta Ads and Google Ads, including audience targeting and retargeting.
• Solid understanding of digital marketing funnels, customer journeys, and conversion optimisation.
• Ability to develop and execute marketing plans independently.
• Comfortable working with data, analytics, and performance reports.
• Good understanding of social media platforms and content strategy.
• Creative, analytical, proactive and results‑oriented.
• Ability to turn data and insights into actionable marketing decisions.

Required skills

• Google Tag Manager
• GA4 (Google Analytics 4)
• Google Analytics
• Meta Ads
• Google Ads
• Audience targeting and retargeting
• Conversion tracking and pixel implementation
• Data analytics and reporting
• A/B testing
• Conversion rate optimisation (CRO)
• SEO
• Google Search Console
• Email/CRM marketing
• Audience segmentation