Digital Marketing & Social Media Specialist

About the role

We are seeking a Digital Marketing & Social Media Specialist to drive online growth for our clients. The role involves managing social platforms, creating engaging content, and executing digital advertising campaigns. You will work closely with creative teams to deliver high‑impact marketing materials.

Key responsibilities

• Develop and implement social media strategies across various platforms.
• Create, schedule, and publish engaging content that aligns with brand objectives.
• Manage daily social media activities, including community management and audience engagement.
• Plan and execute digital advertising campaigns on Meta, Google, and other relevant platforms.
• Monitor campaign performance, analyze results, and provide recommendations for improvement.
• Coordinate with designers, photographers, videographers, and content creators to produce high‑quality marketing materials.
• Stay up‑to‑date with industry trends, platform updates, and best practices in digital marketing.
• Assist in developing content calendars and marketing plans for multiple clients.

Required profile

• 2–4 years of experience in digital marketing, social media management, content creation, or a related field.
• Strong understanding of social media platforms, digital advertising, and content marketing.
• Experience with Meta Business Suite and social media management tools.
• Excellent copywriting and communication skills in both Arabic and English.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.
• Creative mindset with strong attention to detail.
• Basic knowledge of graphic design tools and content production is a plus.

Required skills

• Meta Business Suite
• Google Ads (or Google advertising platforms)
• Social media management tools (e.g., Hootsuite, Buffer)
• Graphic design tools (basic knowledge)