Digital Marketing Specialist – SEO, PPC, Email & Social

About the role

Petra Mechatronics is expanding its digital department and is looking for at least two Digital Marketing Specialists to join the team in Jordan. The role focuses on driving B2B eCommerce growth through targeted SEO, paid media, email automation, and social media initiatives. Candidates can specialize in one or more core areas while collaborating with a cross‑functional digital team.

Key responsibilities

• Develop and execute media buying and PPC strategies, including vendor negotiation and management of Google Ads and social media ads.
• Design, implement, and optimise advanced email drip campaigns, CRM segmentation, and newsletter strategies.
• Perform technical on‑page SEO, keyword research, and content optimisation to improve search visibility.
• Maintain a professional brand presence on social platforms and analyse performance data using Google Analytics.
• Collaborate with internal stakeholders to align digital initiatives with B2B eCommerce and industrial automation objectives.

Required profile

• Minimum 4 years of practical digital marketing experience.
• Proven track record in at least one core area (SEO, Media Buying/PPC, Email Marketing, or Social Media).
• Strong written and verbal English communication skills.
• Resident of Jordan with ability to provide experience certificates.

Required skills

• WordPress / WooCommerce basics
• HTML & CSS
• Google Ads (Search, Display, Measurement)
• Social media advertising platforms (Meta, LinkedIn, etc.)
• Email marketing tools and CRM segmentation
• Technical SEO and keyword research
• Google Analytics for data analysis