Google Ads & Performance Specialist

About the role

We are seeking a senior Google Ads & Performance Specialist who lives and breathes data. The role involves managing paid media across multiple platforms while driving measurable revenue growth for our clients.

Key responsibilities

• Launch and manage advertising campaigns on Google Ads, YouTube, Meta, Snapchat, and other relevant platforms.
• Execute SEO strategies, including on‑page, off‑page, and technical optimization.
• Implement and troubleshoot Google Tag Manager, GA4, and Meta Pixel.
• Set up and manage Conversion APIs for tracking and optimization.
• Collaborate with content and design teams to develop ad creatives.
• Monitor performance and optimize based on KPIs such as CTR, CPC, ROAS, CPA.
• Provide detailed campaign reports and strategic recommendations.

Required profile

• Proven agency experience in digital marketing.
• Hands‑on experience with Google Ads, YouTube, Meta, and Snapchat Ads.
• Strong understanding of SEO principles and tools.
• Proficiency with Google Tag Manager, GA4, Meta Pixel and Conversion APIs.
• Excellent analytical, reporting and problem‑solving abilities.
• Bachelor’s degree in Marketing, Digital Media, or a related field.

Required skills

• Google Ads
• YouTube Ads
• Meta (Facebook) Ads
• Snapchat Ads
• SEO (on‑page, off‑page, technical)
• Google Tag Manager
• Google Analytics 4 (GA4)
• Meta Pixel
• Conversion APIs
• Landing page platforms