Marketing Automation & BI Specialist

About the role

We are seeking a highly analytical and tech‑savvy Marketing Automation & BI Specialist to streamline our marketing operations, build robust reporting systems, and automate the customer journey. The role works closely with both marketing and sales teams to enhance funnel performance and drive data‑informed growth.

Key responsibilities

• Design, implement, and optimise marketing automation workflows across CRM, email, and advertising platforms.
• Create dashboards and BI reports to monitor campaign performance, lead generation, ROI, and customer behaviour.
• Integrate data from Meta Ads, Google Ads, Shopify, CRM systems, and other analytics tools.
• Analyse trends and deliver actionable insights to improve marketing efficiency.
• Collaborate with cross‑functional teams to refine funnel performance and automation processes.

Required profile

• Proven experience with marketing automation tools and CRM platforms.
• Strong knowledge of BI/reporting solutions such as Looker Studio, Power BI, or Tableau.
• Understanding of digital marketing analytics, tracking, and attribution.
• Hands‑on experience with data visualisation, API integrations, and performance reporting.
• Strong analytical thinking and problem‑solving abilities.

Required skills

• Marketing automation tools
• CRM platforms
• Looker Studio
• Power BI
• Tableau
• Shopify
• Meta Ads
• Google Analytics
• Zapier
• Make
• SQL (basic)
• Clevertap
• Moengage
• Webengage
• API integrations