Media Buying Specialist

About the role

Jo Academy is seeking a results‑driven Media Buying Specialist to lead and optimise digital advertising campaigns across multiple platforms. You will be responsible for acquiring new users, driving app downloads and maximising ROI through strategic media buying.

Key responsibilities

• Plan, execute and optimise campaigns on Facebook, Instagram, Snapchat, TikTok, Google Ads, LinkedIn and other channels.
• Develop media‑buying strategies to allocate budgets efficiently and maximise ad spend.
• Set up, target, bid and report on all paid social media activities.
• Monitor metrics such as CTR, CPC, CPA and conversion rates, adjusting tactics to meet targets.
• Analyse audience behaviour, campaign performance and acquisition trends to refine strategies.
• Manage mobile‑app download campaigns, tracking acquisition, retention and growth.
• Collaborate with content creators, graphic designers and marketing teams for cohesive messaging.
• Stay updated on industry trends, platform updates and competitor actions.
• Implement A/B testing, audience segmentation and creative optimisation.
• Prepare detailed performance reports with data‑driven insights.

Required profile

• 3‑5 years of proven experience in digital marketing, media buying and paid advertising across multiple platforms.
• Demonstrated success managing campaigns on Facebook, Instagram, Google Ads, TikTok, LinkedIn and other networks.
• Strong analytical ability to interpret performance data and make optimisation decisions.

Required skills

• Facebook Ads
• Instagram Ads
• Snapchat Ads
• TikTok Ads
• Google Ads
• LinkedIn Ads
• A/B testing
• Audience segmentation
• Creative optimisation