Performance Marketing Executive – Paid Media (MENA)

About the role

The Executive – Performance will manage and optimise Paid Social, Paid Search and Programmatic campaigns for clients across the MENA region. This hands‑on role focuses on campaign execution, performance tracking and delivering results that align with client objectives and internal best practices.

Key responsibilities

• Set up, monitor and optimise campaigns on Paid Search, Paid Social and Programmatic platforms.
• Identify optimisation opportunities and resolve campaign issues to improve performance.
• Support campaign onboarding, ensuring accurate implementation, tracking and reporting.
• Maintain campaign quality through regular checks and adherence to internal guidelines.
• Collaborate with planning and strategy teams to align campaigns with client goals.
• Contribute to performance reporting, data analysis and insight preparation.
• Stay informed on platform updates and industry trends to enhance execution.

Required profile

• Relevant experience in performance marketing or a digital role, preferably within an agency.
• Hands‑on experience with platforms such as Google Ads, Meta, TikTok, Snapchat, LinkedIn and DV360.
• Strong analytical and problem‑solving abilities.
• Ability to manage multiple campaigns with guidance from senior team members.
• Excellent communication skills; English required, Arabic a plus.
• Proficiency in MS Excel and PowerPoint; familiarity with tracking tools is a plus.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are advantageous.

Required skills

• Google Ads
• Meta (Facebook) advertising
• TikTok advertising
• Snapchat advertising
• LinkedIn advertising
• DV360 (Display & Video 360)
• MS Excel
• PowerPoint
• Google Analytics
• Campaign Manager