SEO and Media Buyer Specialist

About the role

We are looking for an SEO and Media Buyer Specialist to boost the online visibility of our hotel, attract qualified traffic and manage paid media campaigns that drive direct bookings and brand awareness.

Key responsibilities

• Develop and implement SEO strategies to improve website ranking and organic traffic.
• Conduct keyword research, on‑page and off‑page optimization, and technical SEO audits.
• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads and Meta.
• Monitor and analyze campaign performance, providing regular reports and insights.
• Manage advertising budgets to maximize ROI and cost efficiency.
• Collaborate with the marketing team on content strategy and website updates.
• Stay up to date with SEO trends, algorithm updates, and digital marketing best practices.
• Track key performance metrics including traffic, conversions, CPC, CTR and ROAS.

Required profile

• Minimum 2‑3 years of experience in SEO and media buying.
• Proven experience managing Google Ads, Meta Ads and other digital advertising platforms.
• Strong analytical skills with proficiency in Google Analytics and Google Search Console.
• Solid understanding of SEO best practices and website optimization.
• Excellent reporting and communication skills.
• Fluent in English and Arabic.
• Experience in the hospitality industry is a plus.

Required skills

• Google Ads
• Meta Ads
• Google Analytics
• Google Search Console
• SEO