Social Media Marketing Manager

About the role

As the Social Media Marketing Manager at Amyal Gym, you will lead the development and execution of the gym’s social media strategy. This full‑time, on‑site position focuses on creating engaging content, growing the online community, and supporting the gym’s brand and membership goals.

Key responsibilities

• Plan, create, and publish content across Instagram, Facebook, TikTok and other platforms.
• Maintain a social media calendar and ensure timely posting.
• Respond to comments and messages professionally and promptly.
• Monitor performance metrics, analyse results and optimise campaigns for reach and engagement.
• Collaborate with operations and sales teams to promote classes, special offers, events and membership packages.
• Coordinate photo and video shoots, and manage paid digital campaigns as needed.

Required profile

• Strong experience in Social Media Marketing and Social Media Optimization (SMO).
• Proficiency in digital marketing fundamentals, including paid campaigns and analytics.
• Ability to craft content strategies tailored to fitness and lifestyle audiences.
• Excellent written communication in English and Arabic.
• Organised, detail‑oriented and capable of handling multiple campaigns and deadlines.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Digital Marketing
• Paid Campaign Management
• Analytics Tools
• Content Strategy
• Instagram
• Facebook
• TikTok
• Basic Design Tools
• Video Editing Tools