Bilingual Creative Copywriter (English/Arabic)

About the role

Mbrace, an international marketing and advertising agency, is looking for a talented bilingual Creative Copywriter fluent in English and Arabic. You will transform complex material into compelling stories that resonate with diverse audiences while collaborating closely with clients and internal teams.

Key responsibilities

• Craft innovative content in English and Arabic across formats such as articles, social media captions, blog posts, emails, headlines, banner copy, and website text.
• Develop case studies, pitches, concept decks, scripts, brochures, toolkits, and guides in both languages.
• Adapt and repurpose existing content for different platforms, ensuring linguistic and cultural relevance.
• Maintain consistent brand voices and adhere to style guidelines.
• Work with clients from briefing to execution, presenting concepts in both languages.
• Stay updated on trending topics in English and Arabic to identify content opportunities.
• Conduct thorough research and apply keyword research to optimise content for SEO.

Required profile

• 2‑5 years of copywriting experience within an agency or brand environment.
• Bachelor’s degree in Journalism, Marketing, Communications, or a related field.
• Excellent command of English and Arabic; knowledge of Arabic dialects is a plus.
• Strong entrepreneurial mindset and ability to thrive in a dynamic, fast‑paced setting.

Required skills

• Bilingual copywriting (English & Arabic).
• Project management software proficiency.
• Keyword research and SEO optimisation.

What we offer

• Opportunity to work with global brands and government clients.
• Collaborative, multicultural team across Dubai, Paris, London, and Amman.
• Creative freedom to shape brand narratives.