Marketing Manager

About the role

Leaders Center, one of Jordan’s leading retail companies, is seeking a strategic Marketing Manager to lead brand development, digital presence, and e‑commerce growth. The role combines strategic planning with hands‑on execution across retail and online channels.

Key responsibilities

• Develop and lead the overall marketing and brand strategy aligned with company objectives.
• Manage all marketing activities across retail and digital channels.
• Lead the E‑Commerce team to drive online sales growth and digital customer engagement.
• Design and execute digital marketing programmes including SEO, SEM, social media, paid advertising and performance marketing.
• Conduct market research, competitor analysis and customer behaviour studies to identify growth opportunities.
• Oversee research & development initiatives related to customer experience, retail innovation and market expansion.
• Plan and launch promotional campaigns and product launches to boost brand visibility.
• Collaborate with Sales, Commercial, Purchasing and Operations to ensure alignment of marketing initiatives.
• Monitor marketing KPIs, campaign performance and ROI, adjusting tactics for maximum impact.
• Manage marketing budgets and allocate resources efficiently.
• Mentor and develop the Marketing and E‑Commerce teams.
• Support business transformation and long‑term strategic growth planning.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 5–7 years of experience in marketing management, preferably in retail or e‑commerce.
• Proven track record in strategic planning, market research and business development.
• Strong analytical, leadership, communication and project‑management abilities.
• Creative mindset with commercial awareness and strategic thinking.

Required skills

• Digital marketing
• E‑Commerce operations
• Social media platforms
• SEO
• SEM
• Paid advertising
• Performance marketing
• Marketing analytics
• Customer insights
• Campaign performance measurement