Performance Marketing Lead

About the role

We are seeking a hands‑on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional. This remote, execution‑focused role involves daily campaign management, tracking setup, experimentation and data‑driven optimisation.

Key responsibilities

• Daily paid‑media execution and optimisation across Google Ads, Microsoft Ads, YouTube and TikTok.
• Design, launch and document 4‑6 structured experiments per week, analyse results and scale winners.
• Collaborate with creative, product, engineering and analytics teams to optimise the acquisition funnel and landing pages.
• Maintain accurate tracking (GA4, GTM), monitor key metrics (CTR, CPC, CAC, ROAS) and report performance to the CEO weekly.

Required profile

• 5+ years managing paid digital advertising campaigns at scale with proven revenue growth and CAC reduction.
• Analytical mindset, strong documentation habits and ability to work independently in a remote environment.
• Excellent communication skills for presenting data‑backed recommendations to both technical and non‑technical audiences.

Required skills

• Google Ads (Search, Display, Performance Max, Shopping).
• Microsoft Ads, TikTok, YouTube or Meta advertising platforms.
• Google Analytics 4 and Google Tag Manager implementation.
• A/B testing, experimentation and landing‑page optimisation.