Senior Digital Marketing Specialist

About the role

The Senior Digital Marketing Specialist will lead the hands‑on development, execution, and optimisation of paid digital advertising campaigns to generate qualified leads for our brokerage and trading services. You will own the full PPC lifecycle across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads and other approved channels.

Key responsibilities

• Design and implement PPC and performance‑marketing strategies aligned with brand awareness, lead generation, account openings and business‑growth goals.
• Plan, launch, manage and continuously optimise campaigns on Google Search, Display, Performance Max, Demand Gen, YouTube, Meta, LinkedIn and remarketing platforms.
• Conduct keyword, audience, competitor and market analysis to uncover acquisition opportunities.
• Set up campaigns end‑to‑end, including objectives, structures, ad groups, keywords, negative keywords, bids, budgets, targeting, creative assets, landing pages, conversion settings, tracking and UTMs.
• Generate qualified leads via Meta Instant Forms, LinkedIn Lead Gen Forms, dedicated landing pages and account‑opening journeys.
• Track and analyse the full acquisition funnel from impression to funded‑client status, collaborating with other departments to assess lead quality and conversion drivers.
• Develop and optimise remarketing strategies for website visitors, incomplete registrations and inactive prospects.
• Monitor and adjust CPC, CPM, CTR, CPL, CPA, CAC, ROI and ROAS by refining budgets, bids, audiences, placements and creative.

Required profile

Required skills

• Google Ads (Search, Display, Performance Max, Demand Gen)
• Meta Ads (Facebook, Instagram, Instant Forms)
• LinkedIn Ads (Lead Gen Forms)
• YouTube Ads
• Keyword research and audience targeting
• Campaign setup, budgeting and bid management
• UTM tagging and conversion tracking
• A/B testing and conversion‑rate optimisation
• Remarketing strategy implementation