Senior Social Media Specialist

About the role

We are looking for a Senior Social Media Specialist to lead the creation and execution of our social media strategy across multiple platforms. You will work closely with designers, video editors, and marketing teams to produce engaging content that drives audience growth and interaction.

Key responsibilities

• Plan and manage monthly social media content calendars for Instagram, Facebook, LinkedIn, and TikTok.
• Create captions, hooks, and scripts for short‑form video content and contribute ideas for UGC, EGC, and storytelling formats.
• Coordinate with designers and video editors to produce assets, overseeing the workflow from concept to publishing.
• Schedule and publish posts at optimal times, ensuring brand consistency across all platforms.
• Monitor performance metrics, track audience engagement, and stay updated on platform algorithm changes.
• Prepare weekly, monthly, and quarterly reports, providing insights and recommendations for improvement.

Required profile

• Minimum two years of experience managing social media accounts for brands.
• Strong understanding of short‑form video trends and ability to create high‑engagement content.
• Excellent copywriting and storytelling abilities.
• Analytical mindset with experience using reporting tools.
• Effective collaboration skills with designers and marketing teams.
• Highly organized with strong attention to detail.

Required skills

• Social media management tools
• Reporting tools
• Instagram, Facebook, LinkedIn, TikTok platforms