Search Engine Optimization Copywriter

About the role

This full‑time, on‑site position in Amman focuses on creating and optimizing web content for AutoBeeb’s automotive platform and marketing channels. The SEO Copywriter will ensure vehicle listings, product descriptions, landing pages, and blog articles are search‑friendly, aligned with brand guidelines, and tailored to the Middle Eastern market.

Key responsibilities

• Create and optimize web content for the platform and marketing channels.
• Conduct keyword research for automotive‑related topics.
• Write and refine copy to improve organic search visibility.
• Collaborate with marketing and product teams to support campaigns and user journeys.
• Monitor content performance using SEO and analytics tools.
• Identify improvement opportunities and implement on‑page optimization best practices.

Required profile

• Ability to perform keyword research and apply SEO copywriting techniques.
• Strong web content writing skills for landing pages, product listings, and editorial content.
• Experience contributing to content strategy and aligning copy with business goals.
• Familiarity with SEO tools such as Google Search Console and Google Analytics.
• Excellent written English; Arabic proficiency is a plus.
• Bachelor’s degree in Marketing, Communications, Journalism, Linguistics, or related field, or equivalent experience.

Required skills

• Keyword research
• SEO copywriting
• Google Search Console
• Google Analytics
• Keyword research tools
• On‑page optimization