Senior Marketing Specialist

About the role

Al Bustanji Motors is seeking a strategic and creative Senior Marketing Specialist to lead the planning and execution of marketing activities across its automotive brands. The role will drive brand awareness, lead generation and showroom traffic while supporting overall business growth.

Key responsibilities

• Develop and execute marketing plans aligned with brand objectives and business priorities.
• Plan and manage ATL and BTL campaigns across multiple channels.
• Support campaign planning for vehicle launches, offers, showroom activities, events and brand activations.
• Coordinate with creative, media, production, digital and event agencies to ensure high‑quality execution.
• Collaborate closely with sales, brand, showroom and management teams to align marketing activities with business needs.
• Prepare campaign briefs, timelines, requirements and follow‑up plans.
• Monitor campaign performance and produce clear reports and presentations for management.
• Ensure all marketing materials follow brand guidelines, positioning and communication standards.
• Manage marketing calendars to deliver campaigns on time and within agreed requirements.
• Support market research, competitor monitoring and customer insights to improve marketing decisions.
• Oversee production requirements, approvals, suppliers and execution details.
• Present campaign ideas, plans and results to internal stakeholders.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5+ years of marketing experience, preferably in the automotive industry.
• Strong experience in ATL and BTL marketing.
• Solid understanding of marketing strategy, campaign planning and execution.
• Proven ability to manage campaigns, activations, launches, events and promotional activities.
• Excellent presentation and communication skills.
• Strong planning, follow‑up and project‑management capabilities.
• Creative, proactive and results‑oriented mindset.
• Good understanding of brand positioning, customer experience and market trends.
• Ability to work under pressure and manage multiple campaigns simultaneously.
• Strong reporting and presentation preparation skills.

Required skills