Performance Marketing Manager

About the role

Calibrate Commerce is a next-generation marketing partner for digital-first brands, focused on measurable, data-driven growth. It is looking for an experienced Performance Marketing Manager to lead performance strategy and execution across a portfolio of clients. The role owns campaign performance, provides strategic direction, manages client relationships from a performance perspective and guides the performance team to meet client business objectives.

Key responsibilities

• Own the performance marketing strategy for assigned clients across paid search, paid social, programmatic and other performance channels.
• Translate client business objectives into measurable media strategies, KPIs, channel plans and optimization frameworks.
• Lead campaigns on Google, Meta, TikTok, Snapchat, LinkedIn, DV360/programmatic and other relevant platforms.
• Monitor key metrics such as CPL, CPQL, CPA, CAC, ROAS, revenue and lead quality, and review campaign performance regularly to improve results and scale success.
• Lead media planning, forecasting, budget allocation and channel-mix recommendations.
• Mentor Performance Executives and Senior Executives and act as the senior performance marketing contact for clients.
• Work with clients and internal teams to improve tracking, attribution, CRM integration, lead-quality feedback and measurement.
• Collaborate with creative teams on performance-driven creative strategies, identify testing, automation and new-channel opportunities, and ensure strong governance, QA, optimization and reporting.
• Support pitches, proposals, audits and new-business opportunities when required.

Required profile

• 3-5 years of performance/digital marketing experience; agency experience strongly preferred.
• Demonstrated experience managing large budgets and complex, multi-market campaigns.
• Experience managing and developing junior team members.
• Strong client management, presentation and communication skills, and ability to handle multiple accounts in a fast-paced agency environment.

Required skills

• Advanced Google Ads and Meta knowledge, with strong knowledge of TikTok, Snapchat, LinkedIn and programmatic platforms.
• GA4, GTM, attribution, conversion tracking, CRM measurement and marketing funnels.
• Ability to link media metrics to leads, sales, revenue and profitability.